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Vladimir Propp
Vladimir Propp developed a character theory for studying media products such as
books, television programs and films, which says that there were 7 main character
types in the stories he studied, these findings can be applied to other media such as
our film trailer.
These 7 character types were:
Propp also stated that any story followed a strict pattern of functions, he states that there are 31 of these functions, they are:
Tzvetan Todorov

Tzvetan Todorov simplified narrative theory while also allowing a more detailed understanding of media products with his idea of Equilibrium and Disequilibrium.
His theory:
- The media piece starts with a state of equilibrium, where everything is as it should be.
- It then suffers some disruption, this is the disequilibrium of the piece.
- New equilibrium is produced at the end of the story-line and normality is restored.
Todorov also states that there are five stages the narrative of a story can progress through, these are:
1. A state of equilibrium (All is as it should be.)
2. A disruption of that order by an event.
3. A recognition that the disorder has occurred.
4. An attempt to repair the damage of the disruption.
5. A return or restoration of a NEW equilibrium
How are you applying these theories to your own products though?
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